Análisis técnico-comercial para la exportación potencial de aceites esenciales ecuatorianos hacia el mercado de Hong Kong.

Abstract

This research primarily consists of a technical and commercial analysis of essential oils produced in Ecuador for the Hong Kong market. Strategies are proposed to facilitate successful market entry, and depending on the volume, air or sea freight will be selected for export. The study is non-experimental, employs a mixed-methods approach, is descriptive, and uses an inductive method. The research draws on classical theories such as Mercantilism, Heckscher-Ohlin, Comparative Advantage, and the Uppsala Theory as foundations of trade. It also incorporates newer theories such as New New Trade, Trade Networks, Production Proximity, Transitory Competitive Advantage, and export-led economic growth. This research covers the entire logistical flow from the production of essential oils to the final consumer. It also includes regulations of the destination market, behaviors, trends, highlighting two essential oils in Hong Kong, Rosa alba and Lavender, opportunities, barriers to entry, and applying sustainability, such as green exporting, generating differentiation from the rest of the competition. Furthermore, the internationalization of the business or company is sought.