Análisis del impacto del salario emocional en la motivación de los colaboradores de una empresa de seguros de la ciudad de Guayaquil : estrategias para la retención del talento.

Abstract

In the organizational context, emotional salary is a key element in fostering employee motivation and commitment. This concept goes beyond financial compensation, focusing on intangible aspects that fulfill employees' emotional, social, and psychological needs. Maintaining positive motivation not only contributes to job stability but also enhances productivity and creates a better organizational climate factors that play a crucial role in talent retention. This research study aims to analyze the relationship between emotional salary and work motivation in an insurance company based in Guayaquil. The analysis identified key factors such as lack of recognition, limited decision-making autonomy, scarce opportunities for professional development, and poor work-life balance. These elements influence employees' perception of emotional salary and impact their overall well-being. The study follows a quantitative methodology, using surveys and statistical data analysis to identify patterns and correlations. The findings indicate a correlation of 0.51 a moderate positive relationship suggesting that higher emotional salary levels lead to greater employee motivation. Based on these results, four strategies were proposed to improve employees' perception of emotional salary, strengthen motivation, and enhance commitment to retain key talent within the organization.