Propuesta para la creación de un restaurante que incluye entretenimiento por medio de juegos de mesa, en la vía Samborondón.

Abstract

The restaurant industry in Guayaquil has a varied gastronomic offer. In terms of restaurants that are based on entertainment as added value, it is evident that there is no offer for segments with high purchasing power. An overpricing on the part of these establishments has also been revealed, reaching consumption per person of up to fifty dollars. For this case study, a qualitative and quantitative investigation was carried out to obtain information, which through various strategies of the business environment can corroborate the viability and profitability of the proposal. This document proposes a restaurant with board games as a means of entertainment on Samborondón Street, which has resulted in 68.8% acceptance of the selected segment to the proposal, expressing at the same time their acceptance of the prices, menu and activities included. The business plan presents planning stages that have a marketing plan, operational plan and financial plan, which have established objectives and strategies for the proposal. This document supports the profitability of the project, through the corresponding financial indicators.