Análisis de las estrategias de marketing digital de la empresa móvil Seguros SAS en la ciudad de Guayaquil.

Abstract

The current study focuses on analyzing the digital marketing strategies of the company Móvil Seguros SAS in the city of Guayaquil. An information collection instrument is used that allows the studied phenomena to be investigated. This research uses quantitative methods, such as expert interviews, and qualitative methods, such as consumer surveys, with a non-experimental approach. The objective is to diagnose the factors that influence the digital marketing strategies of the company Móvil Seguros SAS in Guayaquil. In addition, it seeks to identify the profile of the consumer of SAS secure mobile satellite tracking services and the main factors that influence their purchasing behavior, such as the relationship between prices and customer service. It also aims to identify problems within the company's digital marketing strategies and determine the relevant factors that affect the purchasing decision of products or services. The question arises as to what would be the most appropriate means of promotion for this type of product. Likewise, aspects related to how the perception of a satellite tracking service or a brand can influence consumer preferences are addressed. The results obtained provide a detailed understanding of these variables and their relationship with the purchasing behavior of satellite tracking services.