Análisis de comportamiento de la demanda de juegos de azar en la ciudad de Guayaquil.

Abstract

The present study focuses on the analysis of gambling consumer behavior in the city of Guayaquil. Through a combination of quantitative and qualitative methods, the socioeconomic factors that influence consumers' decision to participate in these activities will be identified, which today have become a form of alternative leisure and entertainment. The lack of a specific regulatory framework has created an environment in which online casinos can operate without being subject to regulations. Knowing these elements will help us, through the results obtained, to have a vision of the gaming landscape, allowing us to offer recommendations. and promote responsible gaming.