Propuesta de comercialización de un dispositivo médico para la empresa PALFARMA.

Abstract

This present work aimed to propose a new line of medical devices for the company Palfarma, Palfarma is a company for the last few years specialize to import and distribute medical devices in Ecuador. The primary function of this innovative medical device is the effective and efficient treatment of breast cancer. It allows a more precise and less invasive breast marking process, ensuring for the patients a greater accuracy and a better experience. Unfortunately, in this investigation we saw the results that breast cancer in Ecuador holds the highest mortality rate among women, this type of mortality is categorized in the 12th ranking place in Ecuador. For this reason, Palfarma is interested in implementing a comprehensive marketing plan for this innovative medical device, aiming to contribute to the prevention of cancer, at advanced and early stages. This new medical device in Ecuador is garnering a great interest to oncologists and radiologists.