Diseño de estrategias de marketing para la introducción de un estudio de maquillaje en la ciudad de Daule.

Abstract

The general objective of this research is to design marketing strategies for the introduction of a makeup studio in the City of Daule. As a methodology, an analysis of the micro environment and the macro environment was carried out, using different matrices; A descriptive and exploratory field investigation was carried out, the population was represented by women from the community of Canton Daule who were surveyed to find out their preferences regarding professional makeup. Among the results, it was obtained that the company needs to carry out a marketing plan to make the service known to a greater number of people, in addition to having advantages over possible competitors; A segmentation strategy is suggested with a focus on low costs, aimed at a single segment. It is concluded that the proposed marketing plan will make the company's services known and increase the customer base, offering professional makeup and other quality services.