Factibilidad del mejoramiento de la competitividad de la empresa bananera REPUBLITNEG S.A ampliando su cadena de valor; ubicada en el cantón Samborondón.

Abstract

The present research consists of analyzing the feasibility of improving the competitiveness of the banana company Republicneg S.A. through the expansion of its value chain, with the aim of determining whether it is viable to take its production directly to international markets without depending on intermediaries. The proposal is to compare the economic benefits and cash flows with and without intermediaries to determine the viability of the project. The methodology used in this project include research instruments such as surveys and interviews, as well as the design and type of research used, in this case, a field and descriptive research. The importance of generation a competitive advantage in the business world is also described, by changing the traditional business philosophy and venturing directly into the export of the product to international markets. Ecuadorian bananas have unique characteristics that them desirable in the international market, presenting a great opportunity for companies like Republicneg S.A. to export directly and cover the entire process in the value chain. Ecuador has climatic factors and agricultural characteristics that allow banana crops to be of high quality throughout the year. To increase the export segment, adequate strategic planning is required to mitigate risks and meet the requirements and demands of international markets. An economic and financial study determined that it is viable and executable for Republicneg S.A. to expand the banana value chain, with a positive NPV of USD 3,169,486.79 an internal rate of return of 61.10%, and a payback period of 2 years and 10 months.