Planteamiento del modelo de negocio para la productora audiovisual La Vitrina S.A.S.

Abstract

Internet consumption habits in the population are increasing, because it is the younger generations who are accustomed to the use of technology. Only in Ecuador, 76% have access to the Internet, leaving a large public latent in the digital sphere for the consumption of communicative pieces within this scenario. The project of the audiovisual production company La Vitrina arises due to the demand for interactive content in the province of Santa Elena; As a result, the audiovisual product "De Noche a las 10" was created, an entertainment program aimed at the general public, broadcast by the open signal of Brisa Televisión in Santa Elena, and streaming platforms of the production company. With this project, it seeks to investigate the business models that want to innovate through digital tools, giving an analytical look at the macro environment where this initiative is located, applying tools to know the internal aspects of the company, and allow building this business scheme by running a business model Canvas; and determine the feasibility and profitability of this multimedia project.