Estrategias para determinar la rentabilidad de las Pymes del sector comercial en la ciudad de Guayaquil año 2022.

Abstract

The present work shows the study and the importance of designing the implementation and realization of financial planning and its influence on profitability to minimize risk, in times of crisis of investment in SMEs. For this reason, the projection of a financial plan for the year 2022 was carried out, reflecting as results the consolidated indices of its economic activity and its profitability to be achieved through this tool. In the results obtained we can appreciate, through the implementation and realization of financial planning, the company manages to increase its profitability significantly, as the application of this financial tool is of vital importance for the achievement of the company's objectives. Thus, when designing and implementing financial planning for SME companies for the year 2022, involving all the necessary areas to obtain management in their projected financial results. By proposing liquidity, profitability, investment, and financing strategies based on the diagnosis made, for which strategic objectives and monitoring and control indicators and financial to the economy of SMEs and invest in the development with opportunities for growth and development.