Exploración de la red social Tik Tok y su influencia en la construcción de identidad en audiencia de 14 a 17 años en Guayaquil.

Abstract

This essay aims to collect information on various topics around cultural identity in adolescents and analyze how their influence is with the TikTok social network. TikTok is one of the networks with the most interaction today and is clearly reflected by the public from 14 to 17 years of age, this application significantly influenced the construction of identity of adolescents in the city of Guayaquil. Said essay is quite attractive because this TikTok application has been selected, which spontaneously gains followers, creating audiovisual content in an amateur way, these characteristics are what attract the attention of the adolescent public, thus creating a debate with several networks that are positioned in the market such as Facebook and Instagram, also through a quick study we can see that the vast majority of adolescents adopt stereotypes in reference to cultures from different countries.