Elaboración de un producto a base de lenteja como alternativa saludable para restaurantes de comida rápida en la provincia de Manabí.

Abstract

The present research work entitled elaboration of a lentil-based product as a healthy alternative for fast food restaurants in the province of Manabí has as its main objective to determine the viability and feasibility of the proposal for the elaboration of a lentil-based product as an alternative. healthy for fast food restaurants in the province of Manabí. The business proposal seeks to solve the latent need in the consumer market for healthy products, hence, it offers the vegetable meat product based on lentils aimed at a fast food restaurant. The research methodology is of a mixed approach, that is, quantitative and qualitative, in addition, the interview and the survey were used as information collection techniques, the latter to a sample of 58 companies. The investigation concludes with a viable and feasible proposal supported by financial analysis, which determined the following financial variables: TMAR 8.13%, NPV $75,321.07 and IRR of 30.67%.