Propuesta de estrategias para el desarrollo turístico en Puerto Hualtaco-Huaquillas perteneciente a la provincia de El Oro.

Abstract

The province of El Oro has endless attractions that today have various shortcomings and that is why it is proposed through this titling project with the objective and purpose of promoting the creation of new strategies that encourage tourism development. in Puerto Hualtaco- Huaquillas belonging to the Province of El Oro with the purpose of potentiating said tourist destination as one of the most visited by both local and foreign tourists. The province of El Oro is considered a tourist site where various cultural and natural activities are carried out, among others, which today present many shortcomings which make tourists choose to visit another tourist destination. The problem focused on our titling work is that the various destinations that Puerto Hualtaco-Huaquillas, Oro Province has today been little exploited; These too are totally forced to adapt to the current changes demanded by market segmentation. Through a diagnosis we can observe how the province of El Oro is currently. On the other hand, through the application of a market study we can observe the current needs of tourists through questions, therefore, after obtaining the information compiled through surveys, and bibliographical references to be able to elaborate proposals that affect the increase of visits in said province. Finally, having said this, the results indicate that it is possible that there is an adequate increase in visitors in the long term.