El outsourcing en las Pymes de Guayaquil como estrategia gerencial para la optimización de recursos.

Abstract

This research project shows the interest in presenting outsourcing as a strategy to optimize the resources of SMEs and thus achieve their sustainability in the society in which they interact. The main objective of this project was to know the incidence of outsourcing as a management strategy for the optimization of resources in SMEs in the city of Guayaquil in order to design a successful outsourcing service for these companies. The methodology used was a non-experimental and cross-sectional design since the facts have already occurred and the researcher was limited to the observation of existing situations, i.e. the influence that outsourcing has on the companies that have applied it. We worked with a mixed approach, with an exploratory and descriptive scope, under the documentary and field modality, which allowed a thorough study of the financial statements provided by the companies under study in order to carry out the respective analyses. Four SMEs in the city of Guayaquil were taken as a sample, which were chosen by convenience at the discretion of the researcher due to the limitation that arose (confinement covid -19), to these companies the instruments such as surveys and interviews were applied. Finally, it was possible to carry out the Outsourcing proposal as a management strategy for the optimization of resources of the SMEs in the city of Guayaquil, where the basic points to achieve a successful outsourcing were made known.