Plan de negocio para comercializar por medios tecnológicos los productos de professional In Stone de la ciudad de Guayaquil para el año 2021.

Abstract

The Professional In Stone Business Plan is focused on the growth of this small company based on market penetration through electronic commerce in three sectors in the north of Guayaquil that are: Kennedy, Urdesa and Garzota, which were considered because they include a variety of clients between companies and natural persons. In the market study, the survey instrument was applied to determine the interest towards remodeling and purchase by applications, whose results were favorable in addition to determining how they search for the service with which a market opportunity was found because many people base their interest in electronic media. The commercial strategy will be to increase the participation that Professional in Stone has in the city of Guayaquil, with the installation and remodeling service, in this way to grow by 10% in sales and the perspective will be to increase the share of customers. For which, the incorporation of an executive is required whose activity will be of support for the Owner Manager who carries out the commercial management directly with the support of the designer. The financial study was carried out with which it was determined that the initial investment will be $ 4,425 in assets and $ 5,491 for working capital, financed 20% with its own resources and the difference with a loan. Through future flows, the results of a NPV of $ 13,644.76 and an IRR of 45% were achieved, which shows that the project is viable.