Análisis del contenido en redes sociales (Twitter e Instagram) de los Clubes Emelec y Liga de Quito en la segunda etapa del Campeonato Ecuatoriano de Fútbol.

Abstract

The present investigation has the purpose of analyzing the influence between the type of content published in social networks and the level of interaction of its followers. A study was made of the official Instagram and Twitter accounts of the Emelec and Liga de Quito teams during the second stage of the National Football Championship. The study carried out is based on a comparative analysis between the official accounts and their content in the second stage of the National Football Championship. Interviews were conducted to experts in digital communication and sports journalism. In addition, this work was carried out following a mixed approach and is a non-experimental research since the content was taken as it was published and then analyze the interaction. In this way the hypothesis could be verified: The type of content has a greater influence on the interactions of the Twitter and Instagram accounts of Liga de Quito than those of Emelec.