Propuesta de producto turístico basado en el análisis de las motivaciones de visita de los viveros de la ciudad de Milagro.

Abstract

The objective of the analysis of this research work is the design of a tourist proposal based on the motivations of the people who come to the nurseries of the city of Milagro. This work will be divided into four chapters; Chapter One expresses the frameworks that support the investigation of this project based on three theories that are: "Theory of the factors of tourist motivation” of John Crompton, "Theory of Graham Dann" and "Theory of model Travel career Ladder" of Pearce. In chapter two, a baseline diagnosis will be made to determine the status of the sites of interest, which in this case are the nurseries of which three meet the needs of the visitor. As for chapter three, a survey will be conducted which will make an analysis of the main motivations of visitors who come to miracle, complementary services, activities to perform and what they expect to find in the product nurseries. And finally, in chapter four will design the tourist product that shorten the distances between the offer of the Canton Milagro and motivational desires of consumers.