Análisis del discurso de los comentaristas de cuatro programas de periodismo deportivo de la plataforma radial, sobre los derechos de transmisión de los partidos del Campeonato Nacional de Fúltbol en la televisión ecuatoriana, del 20 al 27 de marzo de 2018.

Abstract

The general objective of our research is analyze the discourse of the commentators of four sports journalism programs on the radio platform, Los Comentaristas, De Una, Tiempo Extra and Señor Deporte, when they talked about of the broadcast rights of the Ecuadorian soccer championship, from March 20 to 27, 2018, based on journalistic values such as: independence, impartiality and social responsibility, and the right to freedom of expression. The methodology used in our research was qualitative, because we used information gathering techniques that helped us answer the research questions that we set out to understand and explain a specific reality. These investigation techniques were the analysis and criticism of discourse, with which we discovered the interline messages of sports commentators; and, the unstructured interview that allowed us to explain the determining factors behind the positions that emerged among sports commentators. With the execution of the investigation and, specifically with the ADC, we found five elements contrary to the independence, impartiality and responsibility in opinion journalism, and seven positions taken by the commentators of the four programs that we analyzed. The interviews with experts allowed us to identify as one of the determinants of these positions, the considerations linked to market laws rooted in the field of football, which allow observing it as an industry.