Análisis del comportamiento de elección de restaurantes de comida peruana en la ciudad de Guayaquil.

Abstract

The objective of the thesis is to analyze consumer behavior when choosing Peruvian food restaurants in the north of the city of Guayaquil. The Peruvian food recognized worldwide is one that is gaining a lot of market inEcuador for the variety of options that can show us. Being the considerable increase of people who currently choose to consume the new and out of the ordinary, this study focuses on determining their behavior in the consumer phase and the motivations or factors that lead to selection by Peruvian cuisine within of the variety range of dishes that this can offer us. The behavior of consumers and consumers that reach customers that the consumer eats will be analyzed through qualitative and quantitative tools. The people to whom the study was made within an agerange of 18 to 32 years in men and women. Based on the results obtained, the study allows us to understand the profile of consumers of Peruvian gastronomy and can be consulted for entrepreneurs or entrepreneurs of the gastronomic sector.