Análisis del comportamiento de compra del producto cosmético “bases de maquillaje” de los clientes de MYA Makeup Studio.

Abstract

The purchasing behavior of each consumer varies according to the country, region or city where he resides. This is why every importan for who wants to reach a particular market, must know who their clientele is and how they can serve them better. It is a study that looks for the purchasing behavior of customers who come to the MYA Makeup Studio in the downtown area of Guayaquil, taking into consideration that this is a purchase that is sometimes thoughtful and often impulsive. For this reason, this study carried out two types of investigations: for the quantitative method, surveys were carried out to better understand the customer who comes to the store in question and their reasons for purchases. Likewise, the quantitative technique of focus group is used as a qualitative method, as well as with a little more depth the characteristics of the purchase decision of people who opt for one or another brand of makeup bases. After applying these tools, it was possible to analyze several profiles of the people who buy makeup bases in the store. MYA Makeup Studio and it is very clear that this is the purchase and the price for the characteristics of the skin of each client or for the characteristics of the product itself.