Análisis de comportamiento de elección de restaurantes categoría tres del sector norte de la ciudad de Guayaquil.

Abstract

Analyze the behavior of choosing restaurants is not as simple as it seems since there are several indicators that can be mentioned and contemplated for market research, such as the sector, popularity, recommendations from third parties, price range, service, cleaning, among others. There are many factors that not only depend of the product that is offered in the same restaurants, therefore the development of this research in which it seeks to establish indicators or components of choice to understand the behavior of users when choosing a restaurant where to consume, with this the research seeks to be a contribution for businesses that want to apply both commercial and promotional strategies. A descriptive and exploratory methodology was applied, using a quantitative research through surveys that allow us to have objective results of the market. These results of the research carried out, highlighted the main interests of consumers when choosing a restaurant to consume, in addition to making known the main influencers of that decision.