Plan de marketing para la empresa Ecuaquímica S.A. de la ciudad de Quito.

Abstract

Ecuaquímica S.A. is a company that has been evolving during the time it works in the country, in a way that has been diversifying its products and improving its processes to meet the needs of customers. The present project focused on the realization of a marketing plan for the company Ecuaquímica S.A. in the city of Quito, whose strategies and actions were elaborated based on the market research carried out to 3500 companies or agricultural units managed by the organization. Among the main results of the research carried out it is possible to emphasize that the products that are most consumed are the agricultural products, with 45%; drug consumption with 29% and animal health with 26%. On the other hand, the most important aspects for the selection of suppliers of agricultural inputs have an almost equal tendency, since several people prefer the price with 12%, the publicity, the convenience in the acquisition of the products with a 14%, in addition with the same percentage had the option others where the respondents have mentioned that they take into account the samples that are offered and in this way to know better the product or the points club as there are in other companies. With the above results the marketing plan was developed based on specific actions in accordance with the marketing mix and later financially analyze the feasibility of executing the same.