Análisis de los factores que inciden en el uso de los servicios de taxis ejecutivo en Millennials en la parroquia Tarqui de la ciudad de Guayaquil.

Abstract

This essay deals with the study of purchasing behavior of the millennials of the Tarqui parish located in the northern sector of the city of Guayaquil with respect to the new digital taxi platforms such as Uber, Cabify and Easytaxi. The methodology of the research focused on the phenomenology for the qualitative approach where a field study was conducted with in-depth interviews to raise the experience of the internal and external actors of the service. For its part, the qualitative approach was conducted with the support of the statistical analysis provided by the IBM SPSS program, after bursting field information from the survey. The most significant results of the investigation conclude that the profile that mostly uses taxi platforms in the Tarqui parish in the city of Guayaquil are women in the range between 26 to 29 years with an average use of twice a week and $ 8 in average spending, the aforementioned being the ones that most use taxis and taxi platforms, Uber being the most used by them. In addition, it was known that there is a favorable and positive image for the age segment that is very immersed with technology for everyday activities.