Análisis del comportamiento de elección de Ecuador como destino para los turistas peruanos.

Abstract

The group of Peruvian travelers who choose to travel abroad for their vacations are the source of research for this case study, the focus was to determine their behavior in the process of choosing a specific destination as well as identifying the motivations or factors that lead to the selection of one or another international destination from a wide range of tourist attractions that exist in the market. The study was carried out through a methodology of descriptive, exploratory and causal research with a mixed approach through quantitative(survey) and qualitative (Focus Group) methods, aimed at a group of Peruvians between the ages of 20 and 59 years old, living in the districts of: Miraflores, San Isidro, San Borja, Santiago de Surco and La Molina, belonging to the socioeconomic levels A (high) and B (medium high) that have as preference internaional trips for holidays, recreation or leisure; identifying the factors that may influence choosing Ecuador as their next travel destination. Finally the purpose of this study is to provide a method that will contribute to the different actors in the ecuadorian tourism industrywith real, reliable and up to date information so that they can use this as input for strategic planning of tourism projects that help improve the offer of products and services according to thetourist profile, resulting in an increase of Peruvian tourists visiting Ecuador.