Análisis de la percepción del servicio del restaurante de prácticas gastronómicas unidad de producción en los estudiantes de la Universidad de Guayaquil.

Abstract

Satisfy the tastes as far as food is concerned, it may be one of the biggest problems in the businesses that are dedicated to these activities, however there are certain characteristics that we can improve and thus offer a better service to our customers. Determining what influences that behavior will allow us to identify what the client values from our services and what we are doing wrong to take corrective action. To exploit in some way some attribute that the customer values and which has not been used by the organization, take advantage of it and differentiate itself from the competition is a key factor to develop and by which, the customers would positively identify the establishment. Deep in the suggestions and offer what the customer would like to obtain, is a very sensitive subject at the moment of analyzing it, however, the organization can establish some form of marketing strategies that considers viable to be able to cover the exigencias of the consumers.