Programa de televisión para web en formato de cápsulas “Pequeños turistas”, una guía audiovisual de la ciudad de Guayaquil.

Abstract

"Infants are active receivers of television programs, they constantly learn from observation and what they hear." (Jonathan Wiesner, 2015) In the city of Guayaquil the majority of the children's programming is of foreign production and is transmitted by paid television. The infants see the programming directed at adolescents and adults, which according to Rocío Quimí Parvularia of Kindergarten "Casita de Verano" (2015), ends up being not suitable for the development stage in which children are 4 years and older. Pequeños Turistas is a children's television program whose main objective is to contribute to the development of children through an entertaining and dynamic audiovisual guide that will encourage them to learn by playing and sharing with children from different sectors of the city of Guayaquil, giving them the opportunity to interrelate with infants of other races, ethnic and cultural groups, promoting tourism and interculturality at a young age. The television program is composed of 4 audio-visual capsules of 5 minutes each, in which several types of activities are proposed in relation to each tourist park. The audiovisual guide "Pequeños Turistas" is a visual system built through the report and the documentary, which manages to obtain firsthand information and in turn it develops a proposal for a children's program, which, besides being the classic commercial canned production for children, is a Program made for that specific market.