Implementación de herramienta open source de comercio electrónico y estrategias online diseñadas para la comercialización y exportación de productos naturales de cuidado y belleza de artesanos del Oriente Ecuatoriano.

Abstract

This project focuses on improving the processes of commercialization of natural products of artisans of eastern Ecuador who currently market them in other cities through intermediaries. The goal of this project is to implement a virtual e-commerce store and marketing strategies and social networks using open source tools for the marketing and online advertising of natural care and beauty products for oriental craftsmen removing barrier intermediates and to reach new Markets at home and abroad. The quantitative research was carried out using as a research instrument the consumer survey and interviews with artisans where it was concluded that natural products of care and beauty have a high percentage of demand by consumers and also found A high percentage of willingness on the part of the artisans to eliminate intermediaries and to be themselves who place their products anywhere in the country or the world. The proposal that was made is the implementation of the virtual store of prestashop and online marketing strategies using open source tools that satisfy the functional requirements that were determined in the research. For the validation of the proposal, validation criteria were defined and verified.