Estudio de factibilidad para la fabricación de una nueva línea de mochilas y bolsos en la Empresa Unipersonal Maletex San.

Abstract

This project was focused on studying the profitability for the manufacture of a new line of backpacks and bags in the single-user company Maletex San, which is located in Guayaquil city and has been offering these products since 1997. Although it is true the company has a trajectory in the market, but it is not positioned to have offered products of imitation of main brands, which added to the competition, have caused the reduction of its sales. The research methodology established that the project approach was mixed due to the qualitative and quantitative characteristics that were presented, such as the need to use interviews with producers of local backpacks to know the great advantages that currently exist in the market and surveys to know the interest of consumers in the established proposal. Chapter 1, where through a Pest and Porter analysis, the micro and macro factors that intervene the environment of the sector of interest were established. Chapter 2, where an internal diagnosis of the company was made through a technical study of processes and the realization of a SWOT matrix that determined the strong and weak characteristics of the company. Chapter 3, where it was proposed to modify the current operations, improving the quality of products through the use of durable materials, the creation of a brand called TEX, strategies such as the acquisition of machinery, digital marketing and promotions to attract target consumers. Chapter 4, which showed the financial feasibility of the business through indicators such as TIR, VAN, and Payback-period, which were attractive, recommending the investment.