Diseño de página web del colectivo de arquitectura “El Selectivo” para lograr posicionamiento y difusión de su actividad en el desarrollo de proyectos urbanos, arquitectónicos y artísticos con responsabilidad social en la ciudad de Guayaquil.

Abstract

The present thesis work has as object of study the communication process around the activities of the collective of architecture "El Selective" in Guayaquil city. In order to achieve positioning and diffusion of its activity in urban, architectural and artistic projects development with social responsibility, the need arises to create a website. For this, they identified the types of activities that they perform; this allows defining the information architecture through a taxonomy that facilitates the recognition of El Selectivo projects. A documentary research methodology with a qualitative approach was used, and the interview technique was used as research technique. The design criteria necessary for the elaboration of the graphical interface of the site were established, mainly taking as a reference the methodology of atomic design of Brad Frost. The motivation for the development of this project is to provide a creative solution to its digital communication problem, applying user interface design concepts, following an orderly methodology that facilitates the understanding of its communication elements.