Análisis de factibilidad para la exportación de concentrado de pulpa de mora para el mercado español. Caso de estudio EXOFRUT S.A.

Abstract

This project was developed with the main goal for determining the feasibility for the company EXOFRUT S.A. can export concentrate blackberry pulp to the Spanish market, thus contributing to the growth of the company into new markets through an offering of a new product and attending the important demand of fruit in the Spanish market. It is taken as several theoretical basis concepts related to the competitive advantage of Nations, the trade negotiation terms mostly used internationally, theories of strategic planning, as well as theories of feasibility, which together will allow to define strategies and relevant actions so the company can position itself appropriately within the target market. In the analysis made, it was defined that the company EXOFRUT S.A has the capacity for processing the blackberry pulp and distribute it to the Spanish market, as the company is currently working with other fruits such as passion fruit and mango, which are sent to countries like United States, Belgium and Germany.According to this, it has generated a feasibility analysis that indicates the appropriate conditions where the company could develop the processing and marketing of this new product.