Comercialización de la pulpa de maracuyá mediante tecnificación de su producción con posible expansión hacia nuevos mercados internacionales.

Abstract

Agricultural production is one of the activities that generate greater income to the country. Ecuador is a country characterized by agriculture due to the climate, soil and labor it possesses. The relationship between the producers and the final consumer is directed by the intermediary benefiting from both parties. In most cases, producers receive a lower value for their product which, does not compensate for the physical and monetary investment that is made. An obvious example is Mr. H.L, producer of passion fruit of Canton Naranjito, "El Rosario". He believes that the value he receives for his product does not outweigh his initial investment based on thi s, he made the decision to expand his functions and devote himself to the marketing of passion fruit pulp. At first, the success over its product was evident but the lack of guarantees of quality affected the decline of sales. In view of the above, the idea of technifying its production was generated in such a way that the quality of the final product is verified and respects the current regulations of the country. In addition, the search for possible international markets will be carried out for future expans ion in case the present project generates some type of profitability.