La influencia de medios de comunicación televisivo en el desarrollo turístico del Ecuador en la ciudad de Guayaquil en el año 2016.

Abstract

This paper intends to analyze the influence that the massive television media has in the diffusion of the tourism in Ecuador, taking as analysis the content of the news programs which are located in the “prime time” schedules (night hours), through an analysis research of compound week where several chapters from each news programs in a year were selected, quantitative technique (survey questionnaire) and depth interviews in the city of Guayaquil with communicational experts. We obtain information which helped to identify: (1)the type of resources that are used in order to make the diffusion of the tourism content in the News programs in the prime time. (2) Analyze the severalpractices of the tourism diffusion which are developed in the television media at the programs in the prime time. (3) Recognize the impact in the citizen’s behavior that generates the information given by the news in the prime time, specifically the tourism content. (4) Establish the qualities of these tourism content at the moment of the exposition in the television media. This paper will present information for those people who wants to use the television as an exposition media of the tourism content, and at the same time to set a starting point for the analyses of those researches that are intended to develop a tourism diffusion, as is the case of the television programs specialized in this topic.