Uso de la fenomenología para las estrategias de comunicación turística para guayaquileños 25 a 34 años de la ciudad de Guayaquil. Estudio de caso: Malecón del Salado.

Abstract

Communication strategies in social media are usually carried out by showing everything a touristic destination can offer, but they lack on transmitting the experience you can get from the visit to said places, because of this it is necessary a method that allows us to understand or discover the experiences a tourist can get when visiting a place. The present investigation applies phenomenology as an alternative that allows us to discover people’s perceptions that can generate in the tourist mind when he visits a touristic place. It is also worth noting that this qualitative investigation method doesn’t replace a quantitative investigation, but aims to become an alternative in order to find the consumer’s understanding in a dynamic way in which you can use tools like: phenomenological interview and participant observation. The study case is Malecón del Salado, from Guayaquil, given it doesn’t exist a publication about the way they broadcast the place on social media, so the study and application of phenomenology will propose more effective communications on social media.