Plan de negocio para comercializar pollos enteros y cortes especiales de la Avícola “JG” en las ciudadelas vía a la costa en el año 2018.

Abstract

The present research entitled, Business plan to commercialize whole chicken and special cuts of Poultry "JG" in the citadels via the coast in 2018, has the purpose of carrying out a financial and market evaluation about the viability that it has for Poultry "JG" the commercialization of chicken at home for the citadels located via the coast. For that, research tools such as surveys were used to know the market acceptance of this proposal and then the corresponding financial evaluation was carried out in which economic indices such as IRR, VAN and the period of recovery of the investment were presented. Thus, using these instruments, it was determined that the acceptance of the products they intend to sell is indeed good, with 69% of the respondents willing to obtain chicken for their homes through home orders, as well , it was determined the dams that they prefer to acquire them in order to adapt the product to the requirements of the market to be covered; and, as regards the financial evaluation, it was possible to determine that the business proposal with an IRR of 18%, higher than the capital cost rate was 13.84%, a positive NPV of US $ 5,684 and a period of recovery of 5 years, the same that are within the financial evaluation that was made. In addition, it was determined that the impact of the business will benefit the Government, its shareholders and the coastal road community.