Análisis de comportamiento de compra de ropa infantil en el segmento de madres de niños de 0 a 4 años del sector C+ y C- en la ciudad de Guayaquil.

Abstract

This essay analyzed the purchase behavior of children’s clothing, of kids from 0 to 4 years old, realized by mothers from 20 to 30 years old, belonging to a social stratum C+ and C-, those live in the city of Guayaquil. The research methodology contemplated a descriptiveand conclusive aspects, where the results permit to identify the motivators, influencers and the type of products of preferences of the mothers.