Comunicación asertiva y su relación con la satisfacción del usuario en el área de ginecología, Hospital General Guasmo Sur.

Abstract

The objective of the study was to analyze the relationship between the assertive communication of healthcare personnel and user satisfaction with the service in 2025 at Guasmo Sur General Hospital. The research adopted a quantitative approach, with a descriptive-correlational scope, a non-experimental design, and a cross-sectional framework. Two validated questionnaires were administered to a sample of 317 service users. The results showed that 79.2% of the participants rated assertive communication at a moderate level, with emotional support and nonverbal communication identified as the weakest dimensions. User satisfaction was likewise classified as moderately satisfied by 79.2% of the sample. Pearson’s correlation test yielded r = .574 and p < .001, confirming a positive and moderate relationship between the two variables. The proposed intervention includes workshops, an assertive communication training course, and a service care protocol.