Estudio de empleabilidad para la carrera de Administración de Empresas de la Universidad Católica de Santiago de Guayaquil.

Abstract

The objective of this research was to determine the level of employability and the relationship between the competencies acquired by graduates of the Business Administration program at the Catholic University of Santiago de Guayaquil and the demands of the labor market in the city of Guayaquil. The study adopted a mixed-methods approach with a non-experimental, cross-sectional design. Data collection was conducted through a structured survey using a Likert scale applied to program graduates, complemented by semi-structured interviews with employers and human talent management experts. The results indicate that a significant proportion of graduates are employed; however, differences were identified regarding the alignment between academic training and professional field of employment. Variations were also observed in income levels, job positions, and perceptions of job stability. Regarding competencies, graduates reported strengths in transversal skills such as teamwork, communication, adaptability, and motivation, while heterogeneous levels were found in digital competencies, interview preparedness, and clarity about the professional profile. Additionally, the findings highlight the influence of the economic context, the educational institution, and public policies on employability. These results emphasize the need to strengthen academic strategies and institutional linkage with the productive sector in order to improve graduates’ labor market insertion and professional development.