Análisis del potencial exportable de tomate de árbol ecuatoriano dirigido al mercado chino.

Abstract

This study aimed to analyze the export potential of Ecuadorian tree tomatoes to the Chinese market by 2025, considering the available supply, the needs of the destination country, and the logistical conditions necessary for international marketing. My research was deemed necessary to diversify Ecuador's non-traditional exports and utilize existing production surpluses amidst the growing demand for exotic and healthy fruits in China. Methodologically, the study employs a descriptive qualitative approach, with a non-experimental design and an inductive method, grounded in a socio-critical paradigm. To assess the commercial viability of manufacturing and logistics, secondary sources, bibliographic, documentary, and statistical analyses were used, along with a review of applicable trade and phytosanitary regulations. The results show that Ecuador has favorable agro-climatic conditions, good yields, and a favorable commercial base following the implementation of the free trade agreement with China. However, challenges remain in maintaining sanitary protocols, strengthening cold chains, and standardizing quality. It is recognized that there is real export potential provided that logistics processes are optimized and competitive advantages are strengthened, which will allow for long-term entry into the Chinese market.