Diseño de cuento interactivo en formato mixto para niños de 6 a 11 años sobre la conservación de las especies nativas de Guayaquil.

Abstract

The project, titled “Design of an Interactive Story in Mixed Format for Children Ages 6 to 11 on the Conservation of Native Species of Guayaquil,” proposes the creation of a print and digital resource to complement the activities of the La Iguana Foundation. It arose from the need to strengthen children's environmental education through educational materials that promote knowledge and appreciation of local biodiversity. The research was conducted using a qualitative, exploratory, and descriptive approach, allowing for the identification of problems related to the lack of interactive educational materials for children. Data collection involved interviews with a representative of the foundation, a psychologist specializing in child learning, and an illustrator. Additionally, non-participant observation was used to analyze children's interaction. The project's development integrated principles of editorial design, children's illustration, environmental storytelling, children's typography, color psychology, and interactive digital resources, utilizing tools such as Photoshop and Genially to produce the print material and the digital version. Likewise, a process was undertaken to verify the story's functionality and comprehension with the target audience, ensuring its usability and effectiveness as an educational tool.