Estrategias de promoción turística para la parroquia Alluriquín, provincia de Santo Domingo de los Tsáchilas.

Abstract

This project aims to finally give tourism in the Alluriquín parish a planned boost. The main goal is to design promotional strategies that will help the area be seen as a sustainable and serious destination. Alluriquín boasts enviable natural beauty and culture that could significantly improve the local economy. However, there is a real problem: visibility is extremely low, its most beautiful spots are hardly promoted, and local groups are unable to agree on how to work together. Regarding the previous text, an in-depth study was conducted that combined numerical data with direct opinions. Potential visitors were surveyed, and people who are involved in the daily tourism industry in the area were interviewed. The resulting data is very clear: there is enormous interest among the people in developing local tourism. But, at the same time, there is a noticeable lack of effective digital plans. The desire is there, but the tools to showcase the area to the world are still lacking. Consequently, a proposal has emerged that focuses on what is vital today: the digital world and the creation of a unique brand. It's not just about posting photos, but about building an identity that residents feel is their own and that tourists can easily recognize. The goal is for the community to actively participate every step of the way. If these strategies are implemented systematically and with a long-term perspective, the economic and social well-being of Alluriquín will naturally follow, making tourism the driving force the parish needs.