Plan de negocio para la creación de una empresa de formación en emprendimiento, innovación y metodologías ágiles dirigido a los colaboradores de las empresas.

Abstract

The main goal of this study thesis is to propose the design of a business model for a training company specialized in entrepreneurship, innovation, and agile methodologies, focused on the staff of companies located in the Vía a la Costa sector in Guayaquil. This thesis arises from the opportunities for improvement regarding the competencies, skills, and abilities of personnel in different companies, given the constant demand for new business knowledge and the variability of the economy. This thesis has been developed with a mixed, descriptive, and exploratory approach, non-experimental, and cross-sectional in nature. Furthermore, data collection was carried out using both quantitative and qualitative techniques, through one-on-one semi-structured interviews with employees from various companies in the sector who already have experience in other training programs. The research used a thematic classification and descriptive statistics to determine the needs in company training programs related to agile methodologies, innovation, and post-training follow-up. It is noteworthy that among the most striking results is an unmet demand for training programs on topics such as Scrum, Design Thinking, and Lean Startup. Observing the environment and the market confirms that corporate training programs are increasing, which clearly indicates that there is an opportunity to realize this project. The findings show favorable feasibility results for the initiative, with a Net Present Value (NPV) of USD 67,895, an Internal Rate of Return (IRR) of 6.8%, and a payback period of 0.41 years, equivalent to approximately five months. Finally, the conclusion is reached to propose a viable business model, based on a differentiated value proposition that prioritizes content personalization, experiential learning, and the assessment of educational impact.