Reconstruyendo la historia de la radiodifusión en las provincias de Azuay y Pichincha : una perspectiva desde los radiodifusores del pasado (décadas 60, 70, 80).

Abstract

This research analyzes the historical evolution of radio broadcasting in the provinces of Azuay and Pichincha from the perspective of the broadcasters of yesteryear who played a leading role in the emergence of this medium in the 1960s, 1970s, and 1980s. Through a qualitative approach and interviews with broadcasters who played a key role as owners, communicators, and technicians, the living memory of Ecuadorian radio in the two provinces is reconstructed, along with its direct influence on the technical, economic, political, social, and cultural spheres of these provinces. The results show that, despite the technical and technological limitations and economic factors of the early decades, radio stations played a predominant and decisive role in consolidating cultural identity, social cohesion, and citizen participation in their localities. In addition, radio consolidated and strengthened its position as a space of resistance to the political pressures of the time and showed itself to be deeply committed to being a channel for the democratization of communication in the two provinces. The study concludes that broadcasting, beyond being a field of information and a means of communication, has been an agent of cultural and social transformation in the provinces of Azuay and Pichincha, whose validity and permanence is maintained thanks to its capacity for technical and technological adaptation, breaking down digital divides. to encourage their commitment to the community.