Creación de una empresa de helados sin gluten para niños.

Abstract

The demand for gluten-free products is a growing trend in the food market, driven by health and wellness awareness. Parents are currently seeking healthy options for their children, and the gluten-free ice cream market presents an attractive opportunity. The objective of this business plan was to create a gluten-free ice cream company for children and position GlaciKids as a market leader, guaranteeing a delicious, safe, and high-quality product. GlaciKids is a gluten-free ice cream made with quality ingredients, available in two flavors: Cookies and Cream and Chocolate Brownie. The company will have direct distribution channels in supermarkets such as Supermaxi and Mi Comisariato located in northern Guayaquil, allowing for greater coverage and accessibility. The financial analysis shows favorable indicators, indicating that the company is viable and sustainable over time, with high profitability. This will allow the company to consolidate its position in the market and expand in the future. In short, the GlaciKids brand is an attractive market opportunity that combines the demand for gluten-free products with the need for healthy options for children and the community at large.