Estudio de factibilidad para la exportación de café de especialidad ecuatoriano a Estados Unidos.

Abstract

This research focuses on the feasibility analysis for the export of Ecuadorian specialty coffee to the United States market, in response to the growing international demand for high-quality coffee, where a strong coffee culture and growing interest in products with traceability and differentiated characteristics are evident. The research targets businesses other than end customers. These companies are made up of coffee roasters and distributors, who are offered a proposal for Ecuadorian specialty coffee and brand with differential attributes due to the country's fauna and altitude. Regarding the research methodology, a quantitative approach and exploratory scope were designed. The target population included companies in the B2B segment in the United States, and data collection was conducted through surveys applied to the most relevant market players. The results obtained determine that the project is financially viable and profitable. The indicators show a Minimum Acceptable Rate of Return (MARR) of 12.97%, a Net Present Value (NPV) of $115,377.1619, a fiscal year IRR of 36.79% higher than the MARR, and a payback period of 38 months, or 3 years and 2 months. These findings reflect that the export of Ecuadorian specialty coffee to the United States not only responds to market demand but also constitutes a strategic opportunity to consolidate the presence of high-quality Ecuadorian products in international markets.