El uso de Influencers como estrategia de marketing en la categoría de centros de entrenamiento físico en la salud en la ciudad de Guayaquil.

Abstract

The main purpose of this study is to analyze the different marketing strategies by implementing Influencers as a part as an engagement or a strategy in the field of physical activity and well-being most focusing in the fitness centers in the city of Guayaquil. At the present time, social media is the way through a business, a product a service or a brand can be promoted and is within this media that can be shown the impact that Influencers brings to the audience. This study applied techniques such as surveys; the questionnaire designed for the survey consists of several questions that gather relevant information about the impact of influencers at the moment of purchase decisions. Based on the results, it can be inferred that most people are influenced in their purchasing decisions by implementing these marketing strategies.