Diseño editorial interactivo como complemento a la experiencia presencial del museo.

Abstract

The work called “Interactive editorial design as a complement to the in-person museum experience.”, was mainly focused on the design of a digital totem accompanied by interactive applications to improve the user experience in the Ecomuseum Library of the city of Quito, seeking to promote the inclusion and participation of future visitors. The work was developed under the qualitative approach, using the exploratory type of research, carrying out actions of identification of problems on site, documentary analysis, analysis of resources to be used. For data collection, interviews were conducted with professionals knowledgeable in the field and with the managers responsible for the project, as well as observation sheets of the visits made to both the Ecomuseum and the National Historical Museum and Fine Arts of Argentina, which contributed greatly to expand the spectrum of creativity for the design of the totem, including ideas to improve the integration of ICT and encourage the component of inclusion and intergenerational promotion, which according to the records of the observation sheets is related to a good attendance and participation by users. Programs such as Illustrator, InDesign, Photoshop, Genially, CapCut were used for the development. As a conclusive point, it is imperative to highlight that a verification process was carried out on the usability of the applications and interactive contents of the totem with a possible target public.