Factores que inciden en la elección de un centro de estudios de tercer nivel en estudiantes de la ciudad de Guayaquil.

Abstract

This study analyzes the factors that influence the choice of universities by students in Guayaquil, with the objective of identifying the most relevant external variables in this process of choice by students. For this research work, a quantitative approach and a deductive method were used, through a non-experimental cross-sectional design. The population consisted of students enrolled in the main universities of the city of Guayaquil, and a stratified random sampling was used based on data from Senescyt until 2022. For data collection, a structured questionnaire with five main dimensions was adapted and validated through expert judgment: infrastructure, academic, administrative, economic, and social and benefits. This questionnaire was answered by a total of 303 university students from the city of Guayaquil, maintaining the established proportionality according to the students enrolled in each of the universities. The results show that the economic dimension is the most influential, highlighting the relevance of factors such as costs, scholarships and financial impact, with an average response of 3.14 and 46.44% of positive responses. The social dimension and benefits were the least significant with an average of 2.83 and a percentage of positive responses of 32.10%, indicating that aspects such as social relations or extracurricular activities are perceived as secondary. Likewise, a correlation was identified between the academic and administrative dimensions, underlining the importance of combining educational quality with efficient administrative processes.