Análisis del mercado gastronómico para migrantes ecuatorianos en Génova.

Abstract

This present study aims to analyze the gastronomic market in Genoa, Italy, to identify business opportunities for Ecuadorian migrants, thus promoting the economic development of this community. The methodology used combines qualitative and quantitative approaches. Interviews were conducted with Ecuadorian migrant entrepreneurs and experts in gastronomy, surveys were conducted with local consumers, and data analysis of gastronomic trends and culture in the region was carried out. These techniques allowed us to evaluate the perception of Genoese residents about Latin American gastronomy, the feasibility of introducing Ecuadorian products, and the main challenges faced by migrants in this sector. The results of the analysis through mixed research will allow us to know if such opportunities exist for Ecuadorian migrants and how feasible it is to start this type of business and to make us know what represents both a challenge and an opportunity for differentiation for entrepreneurs. It is also noted that the Genoese market offers an attractive niche for Ecuadorian migrants, if they adapt their supply strategies and manage to highlight the authenticity of their culinary culture. In doing so, they could capitalize on the interest in Latin food and contribute to the economic development of the Ecuadorian community in Italy.