Diseño de estrategias de marketing para la introducción de una tienda e-commerce en la ciudad de Guayaquil.

Abstract

This study thesis's main goal is to evaluate and suggest practical marketing plans for setting up and promoting an online store in Guayaquil, Ecuador. There are a lot of chances for e-commerce to grow in this sector given how popular social media and the Internet are becoming in the nation. The first part of the study evaluates the condition of digital marketing today and how it is used in Guayaquil's e-commerce businesses. Through a theoretical framework, it also examines important ideas in e-commerce, digital marketing, and digital media advertising technologies. To determine the most effective marketing tactics that can be used to guarantee the success of the new online store, market research is also carried out. In a highly competitive market such as Guayaquil, it is imperative to integrate many digital marketing tactics, such as mobile optimization, social media optimization, and targeted advertising campaigns. The research also emphasizes how crucial privacy and security are for e-commerce platforms, and how crucial it is to offer a top-notch user experience to draw in and keep clients.