Plan de negocios para la fabricación y comercialización de un bálsamo limpiador desmaquillante orgánico.

Abstract

The purpose of this research work is to determine the feasibility and viability of a business plan for the manufacture and commercialization of an organic cleansing balm in the face of the problem that Nowadays, cosmetic companies place a lot of emphasis on personal care, on image care, which is reflected not only physically, but also but also psychologically and socially, there are makeup removers that alter the different layers of the skin and eyes, causing eye problems, visual discomfort, and injuries that put people's eye health at risk. Given this, there are studies that show that the chemicals contained in makeup removers migrate to other parts of the body, The analysis of the behavior of the clients allows us to see that they dedicate budget to cosmetic care. The methodology of the study will use a mixed approach: qualitative and quantitative where interviews with experts and surveys are included. of Google Forms, the sample size applying the formula results in 384 people to whom a survey will be administered. The interviews will be carried out in person or virtually, the data obtained from Google Forms will be tabulated using Microsoft Excel, which will allow the import of the data from Google Sheets.